Anheuser-Busch Tries to Repair Bud Light’s Image

It didn’t take long for Anheuser-Busch, the company in charge of a number of American beers, to realize just how much they’ve damaged the public image of a beloved beverage.

However, in taking their sweet time with cutting ties with trans-icon Dylan Mulvaney, Anheuser-Busch allowed the entirety of the conservative crowd to completely give up on Bud Light.

Some popular musicians and restaurant chains claiming they won’t be selling the beer anymore.

Mulvaney’s influence on American beer is waning

That being said, a robust campaign to repair Bud Light’s image is right around the corner and it’ll specifically target Republicans.

The very fact that Anheuser-Busch decided to go against everything their target audience stands for with the Mulvaney partnership speaks volumes of their PR team’s experience.

No matter how you look at it, bringing a trans-influencer to promote a beer popular among conservatives is a horrible idea. It is reflected in the company’s stock, which took a dive almost immediately after the ad aired.

Anheuser-Busch will need a Christmas miracle to repair Bud Light’s image at this point. Lobbying firm Origin Advocacy might just do the trick, seeing as it was funded by Sean McLean, a veteran GOP aide.

Red-washing a marketing campaign

McLean previously worked for a number of Congress members. He’s even got connections with Senators Cruz and Blackburn; although many believe lobbying will do little in terms of actually getting Bud Light back to its former glory.

AAF President Tom Jones sent out a letter, blasting both McLean and Emily Lynch for attempting to fix the company’s public image with false claims about them respecting conservative values.

AAF followed up with one more statement on the matter, claiming the only way Bud Light can possibly regain the trust of the conservatives is to issue an apology for embracing the woke agenda.

Unfortunately, we probably won’t be getting anything close to an apology from Bud Light. The company is set to unveil a marketing campaign that will try to wash Mulvaney’s influence away.

Instead of an apology, the American people got a formal promise from the company that no mistakes like this will be made in the future, even though this isn’t the first time a marketing campaign from Bud Light flopped.

This article appeared in The Record Daily and has been published here with permission.